![]() However, Shopify’s large user base and market share makes the prospect of this happening very unlikely. There have been instances in the past of similar services closing down - for example, Magento Go - resulting in serious problems for their users, who had to migrate their stores over to a different platform at very short notice. These statistics matter because when you choose a hosted solution for your online store, you are placing a huge amount of trust in the company providing it. ![]() Over 10,000 staff now work for the company. Shopify was founded in Canada in 2006 by German-born entrepreneur Tobias Lütke, who realized that an ecommerce solution he created to sell snowboards could actually be used by - and sold to - other businesses.įast forward to today, and the platform has generated over $543bn in sales, and is now used by millions of merchants in 175 countries - according to Internet stats company, Shopify currently powers around 3.8 million online stores. The number of Shopify users - and why this matters I’ll come to pricing shortly, but first a quick note on something important: the number of people using Shopify. That said, you can customize a Shopify store more extensively through the addition of apps - more on these later - or using custom code.įinally, you don’t own a copy of Shopify, but instead pay a monthly fee to use it. Now, the platform’s ‘big idea’ is to give you the key things you need to build and market an online store ‘out of the box’: templates, a payment processor, a blog and even email marketing tools are included on most Shopify plans. You build and manage your Shopify store in a web browser - so, as long as you have access to the Internet, you can run a Shopify business from any location. Shopify is a ‘hosted’ solution, meaning that it runs on its own servers, and you don’t have to buy web hosting or install any software to use it. However, the platform also caters for developers, because it provides full access to CSS, HTML and Liquid (Shopify’s templating language). The platform aims to let beginners build an online store themselves - you don’t need to know how to code to use Shopify. It provides you with a wide range of ‘themes’ that can be customized to meet your own branding requirements, and allows you to sell either physical or digital products. Shopify is a web application that lets you create your own online store. Let’s dive in with an important question. ![]() I’ll cover the platform’s pricing, templates and selling features in depth - and by the end of the post, you’ll have a clear idea of whether Shopify is the right ecommerce solution for your project, or whether you’d be better off with an alternative. Well, in this review, I’m going to help you find out. ![]() ![]() Shopify is probably the best-known ecommerce solution currently on the market - but is it actually the best fit for you? There is a huge number of online store building tools now available, and choosing the right one for your business can feel really difficult. In this Shopify review, I look at one of the most popular online store builders available and provide a complete overview of its key pros and cons. To fund our research and testing, this post contains affiliate ad links. ![]()
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